The Rise of Advertising in the United States

The Rise of Advertising in the United States
A History of Innovation to 1960

By Edd Applegate

This unique book surveys key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional”.  Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers.

Read Chapter 3: “P.T. Barnum and his Influence on Advertising” >>


>P.T. Barnum and his Influence on Advertising, by Edd Applegate. Excerpt posted with permission from publisher Rowman & Littlefield.  All rights reserved.



Edd Applegate

Copyright © 2012 Scarecrow Press. All rights reserved.

Book Excerpts

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi