Then We Set His Hair on Fire
Then We Set His Hair on Fire
By Phil Dusenberry
Research, of course, comes in many forms. And they’re all legitimate if they produce valid insights. Everyone works differently at the game of research.
Read Chapter 2: Putting Your Faith in Research >>
Reprinted from Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising, by Phil Dusenberry, by arrangement with Portfolio, a member of Penguin Group (USA) Inc. Copyright (c) Phil Dusenberry, 2005.
Copyright © Phil Dusenberry, 2005. All rights reserved.