Shop ‘Til You Drop

Shop ‘Til You Drop

By Arthur Asa Berger

Read Chapter 2: Profiles in Consumption

This book deals with the American passion for consuming, with the fact that on many occasions we shop ’til we drop. Chapter 2 discusses the consumption practices of several important demographic groups, including children, tweens/teens, nationalities.

Read Chapter 2 >>

 


Shop ‘Til You Drop, by Arthur Asa Berger, published by Rowman & Littlefield Publishers, Inc. appears by permission of the publisher. aef.com thanks them for their generosity.

 

Arthur Asa Berger

Copyright © 2005 by Rowman & Littlefield Publishers, Inc. All rights reserved.

Book Excerpts

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO