The Art of Client Service

By Robert Solomon

Serving clients well should be simple, except it isn’t. Solving problems should be easy, but almost never is. Very few people do these things well, which explains why so many acounts go into review. This book can help by describing what a client service person does in order to produce stellar work and forge deeper client relationships.

Chapter 1 explains “What Makes Great Client Service?” while Chapter 2 details the “Account Management’s Role”.

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Excerpted with permission of the publisher, Wiley, from Art of Client Service: The Classic Guide, Updated for Today’s Marketers and Advertisers by Robert Solomon. Copyright (c) 2016 by Robert Solomon. All rights reserved. This book is available at all bookstores and online booksellers.
Robert Solomon, Wiley

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation