The Better Mousetrap

By Simon Pont

Advertising has always been the hard sell and subtle hustle that piques our interest and gets us thinking. The Better Mousetrap gives readers an accessible, provocative and insightful glimpse into the brand and advertising strategies of some of the world’s leading companies.

Read excerpt: Truth, Lies and Advertising >>

Excerpted from The Better Mousetrap: Brand Invention in a Media Democracy (978-0749466213), by Simon Pont, published December 2012 by Kogan Page. Copyright 2013 by Simon Pont. Reproduced by permission of Kogan Page.

Simon Pont

Book Excerpts

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation