The Brand Bubble

By John Gerzema and Ed Lebar

Drawing on a decade’s worth of brand and financial data from Young & Rubicam’s BrandAsset® Valuator, the authors lay out credible evidence that businesses think brands are worth more than the consumers who buy them. The number of high-performace, value-creating brands is diminishing across the board. Yet at the same time, the financial markets keep raising brand valuations. The result? A brand bubble…

Read Chapter 1: Tulipmania and Inflated Brands

This material is used by permission of John Wiley & Sons, Inc.

John Gerzema and Ed Lebar

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation