The Breakaway Brand

The Breakaway Brand

By Francis J. Kelly, III and Barry Silverstein

“Just do it.” “Think Different.” “Drivers wanted.” “The #1 ball in golf.” “A Diamond is Forever.” “got milk?” “Priceless.”

Read Chapter 5: Breakaway Campaigns >>


For further details, visit The Breakaway Brand website. Excerpted with permission from the book, THE BREAKAWAY BRAND by Francis J. Kelly III and Barry Silverstein, published by McGraw-Hill. Copyright 2005 by Francis J. Kelly III and Barry Silverstein.

 

Copyright © 2005 by Francis J. Kelly III and Barry Silverstein. All rights reserved.

Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation