The Breakaway Brand

The Breakaway Brand

By Francis J. Kelly, III and Barry Silverstein

“Just do it.” “Think Different.” “Drivers wanted.” “The #1 ball in golf.” “A Diamond is Forever.” “got milk?” “Priceless.”

Read Chapter 5: Breakaway Campaigns >>


For further details, visit The Breakaway Brand website. Excerpted with permission from the book, THE BREAKAWAY BRAND by Francis J. Kelly III and Barry Silverstein, published by McGraw-Hill. Copyright 2005 by Francis J. Kelly III and Barry Silverstein.

 

Copyright © 2005 by Francis J. Kelly III and Barry Silverstein. All rights reserved.

Book Excerpts

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO