The Insanity of Advertising, Memoirs of a Mad Man
The Insanity of Advertising
Memoirs of a Mad Man
By Fred S. Goldberg
The Insanity of Advertising delivers a surprising inside look at unbelievable and sometimes astonishing happenings in the ad business. Real, absolutely truthful, on-the-ground intel from an executive who saw it happening right before his eyes.
It’s an entertaining read which offers meaningful insights and lessons to be learned about management, entrepreneurial people and practices, and the advertising business.
Read Chapter 24: “The Only Thing Harder Than Creating A Great Ad Is Selling It” >>
This excerpt posted with permission by Fred Goldberg and Council Oak Books. For more details about the book and its author, click here.
Fred S. Goldberg
Copyright © 2013. All rights reserved.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation