How Fresh Perspectives Build Breakthrough Brands

By Julie Cottineau, Founder of Brand School

In your efforts to look legitimate, you’re likely promoting your brand with promises, words and images that blend in instead of break through. Using the TWIST approach, you can help businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results.


Read Chapter 2: Twist Apart From Your Competition >>


Julie Cottineau, author of Twist: How Fresh Perspectives Build Breakthrough Brands (Panoma Press, 2016) is founder and CEO of BrandTwist a brand consultancy, and creator of Brand School Online. Prior to launching her own business, she was vice president of brand at Richard Branson’s Virgin Group.

Julie Cottineau, Panoma Press Ltd.

Copyright © 2015. All rights reserved.

Book Excerpts

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation