Waiting for Your Cat to Bark?
By Bryan & Jeffrey Eisenberg
Evolving from the premise that customers have always behaved more like cats than Pavlov’s dogs, this book examines how emerging media have undermined the effectiveness of prevailing mass marketing models. At the same time, emerging media have created an unprecedented opportunity for businesses to redefine how they communicate with customers by leveraging the power of increasingly interconnected media channels.
aef.com thanks Nelson Books, and Bryan & Jeffrey Eisenberg, co-founders of Future Now, Inc., for granting us permission to post these excerpts.
Copyright © 2006 Bryan & Jeffrey Eisenberg. All rights reserved.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi