Whiff!

By C. Russell Brumfield with James Goldney and Stephanie Gunning

This book reveals how promising new applications for fragrance soon will heavily impact every aspect of our lives and culture. Chapter 10 discusses branding and how to determine a company’s “Whiff Factor”, by going through an elemental analysis of the many facets of implementation.

Read Chapter 10: What’s Your Whiff Factor? >>

Reprinted with permission from author and Quimby Press.

Book Excerpts

Overview

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."

— Gord McLean, President and CEO at ANA Educational Foundation