Whiff!

By C. Russell Brumfield with James Goldney and Stephanie Gunning

This book reveals how promising new applications for fragrance soon will heavily impact every aspect of our lives and culture. Chapter 10 discusses branding and how to determine a company’s “Whiff Factor”, by going through an elemental analysis of the many facets of implementation.

Read Chapter 10: What’s Your Whiff Factor? >>

Reprinted with permission from author and Quimby Press.

Book Excerpts

Overview

"The new generation of talent is not hierarchical, and does not think of their job as work."

— Gord McLean, President and CEO at ANA Educational Foundation