By C. Russell Brumfield with James Goldney and Stephanie Gunning
This book reveals how promising new applications for fragrance soon will heavily impact every aspect of our lives and culture. Chapter 10 discusses branding and how to determine a company’s “Whiff Factor”, by going through an elemental analysis of the many facets of implementation.
Reprinted with permission from author and Quimby Press.
"The single biggest community that will change the future of marketing is academia."— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard