By C. Russell Brumfield with James Goldney and Stephanie Gunning
This book reveals how promising new applications for fragrance soon will heavily impact every aspect of our lives and culture. Chapter 10 discusses branding and how to determine a company’s “Whiff Factor”, by going through an elemental analysis of the many facets of implementation.
Reprinted with permission from author and Quimby Press.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi