Classroom Resources > Case Histories > AT&T It’s Not Complicated

AT&T It’s Not Complicated

AT&T

The war among giant wireless companies was ongoing, yet consumers were confused with download speeds, deals and network coverage.

BBDO Atlanta decided that enlisting kids to help simplify things would break through the clutter. That decision paid off in a big way.

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Dizzy

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Candy Island

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Werewolf

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Big Hug

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Grandma

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AEF is grateful to BBDO Atlanta for making this case history accessible to aef.com users.
 

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Case Histories

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