AT&T It’s Not Complicated
The war among giant wireless companies was ongoing, yet consumers were confused with download speeds, deals and network coverage.
BBDO Atlanta decided that enlisting kids to help simplify things would break through the clutter. That decision paid off in a big way.
AEF is grateful to BBDO Atlanta for making this case history accessible to aef.com users.
Copyright © 2015. All rights reserved.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation