Buzzed Driving Prevention

Buzzed Driving Prevention
Ad Council

Buzzed Driving is Drunk Driving
Drunk driving is one of the most frequently committed crimes in the United States. The Advertising Council and its longtime partner, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), decided to refocus the Drunk Driving Prevention campaign. Rather than targeting the intervener, the new campaign would target those most likely to drive impaired.

Read the case history, including background, strategic development and creative launch of this public service advertising campaign.

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