Evian “Live Young”
A global recession was denting demand for the premium water and environmental concerns were driving down sales of bottled waters in general, but Evian couldn’t lower prices because of high export costs. The brand needed to reinforce its youthful message in a way that would grab consumers’ attention. Euro RSCG, now known as Havas Worldwide, created a memorable campaign featuring some spunky “water babies”.
Thank you to Havas Worldwide, and Evian, for permission to post this case history.
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