Heineken Dance Partner

Heineken
“Dance Partner”

At The Vidal Partnership (TVP), we believe any brand can be successfully woven into the fabric of the consumer’s Hispanic life. Even a premium priced beer from Holland in a green bottle, with a name that doesn’t end in a vowel.

Heineken hired TVP over a decade ago and has enjoyed substantial growth due to their efforts reaching out to the Hispanic community.

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Thank you to The Vidal Partnership and Heineken for sharing their success story.

The Vidal Partnership

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