Heineken Dance Partner
At The Vidal Partnership (TVP), we believe any brand can be successfully woven into the fabric of the consumer’s Hispanic life. Even a premium priced beer from Holland in a green bottle, with a name that doesn’t end in a vowel.
Heineken hired TVP over a decade ago and has enjoyed substantial growth due to their efforts reaching out to the Hispanic community.
The Vidal Partnership
Copyright © 2014. All rights reserved.
"The single biggest community that will change the future of marketing is academia."— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard