MilkPEP My After Chocolate Milk Campaign
MilkPEP “My After” Chocolate Milk Campaign
With childhood obesity on the rise, America’s favorite treat, chocolate milk, had become the victim of a cultural witch hunt. Our charge was to de-villainize chocolate milk by starting a positive conversation and recalibrating perceptions to ultimately drive sales.
MilkPEP + Deutsch unearthed a few major insights that led to their Big Idea and flipped the conversation on its head.
Carmelo and Dara
|Carmelo Anthony||Chris Lieto||Hines Ward|
|Mirinda Carfrae||Sarah Reinertsen|
Thank you to Deutsch and MilkPEP for sharing their story with aef.com users.
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