Voya Orange Money
VOYA: “Orange Money”
BBDO Atlanta’s financial services client Voya (previously known as ING) needed to differentiate itself in the cluttered field.
After conducting research, they decided to focus on empowering people to save for retirement.
TV Commercials:
Butterfly: Digital/Social Creative
Rabbit
Origami Peacock
April Easter
Origami Rabbit
Origami Squirrel
AEF is grateful to BBDO Atlanta for making this case history accessible to aef.com users.
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