XFINITY Celebrate Black TV Campaign
“Celebrate Black TV” Campaign
The challenge was to differentiate XFINITY in the crowded and evolving competitive landscape of entertainment providers. After extensive research was conducted, their key to success would be to position XFINITY as the only cable or satellite brand that understands what African-American entertainment lovers want most: Content that truly represents and celebrates their lives.
Scandal Viewing Party
In Your Hands
Thank you to Burrell Communications and Comcast for sharing their story with aef.com users.
Copyright © 2014. All rights reserved.
"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."— Student at Boston College after AEF sent speakers from DigitasLBi