XFINITY Celebrate Black TV Campaign

XFINITY
“Celebrate Black TV” Campaign

The challenge was to differentiate XFINITY in the crowded and evolving competitive landscape of entertainment providers. After extensive research was conducted, their key to success would be to position XFINITY as the only cable or satellite brand that understands what African-American entertainment lovers want most: Content that truly represents and celebrates their lives.

Read the Case History >>

Video:

Scandal Viewing Party


Radio ads:

In Your Hands


Followers


Strides

Thank you to Burrell Communications and Comcast for sharing their story with aef.com users.

Burrell
Copyright © 2014. All rights reserved.

Case Histories

"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."
— Student at Villanova University after AEF sent speaker from BBDO