Good-Bye Guesswork


Released in 1995, and winner of four awards for creative excellence, this video-documentary illustrates some of the research techniques used in the development and evaluation of new advertising for Maidenform.

 

 
To see other examples, click here.

Historical Documentaries

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation