Augmented Reality

ANA Marketing Futures Augmented Reality

What is Augmented Reality?
Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

CMO Trend Brief

Infographic

Marketing Futures


"The single biggest community that will change the future of marketing is academia."
— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard