Augmented Reality

ANA Marketing Futures Augmented Reality

What is Augmented Reality?
Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

CMO Trend Brief

Infographic

Marketing Futures


"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi