Augmented Reality

ANA Marketing Futures Augmented Reality

What is Augmented Reality?
Augmented Reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

CMO Trend Brief

Infographic

Marketing Futures


"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation