Chatbots

ANA Marketing Futures Chatbots

What are Chatbots?
A chatbot is an intelligent agent that helps people create value for little effort. In the case of conversational bots, it’s communicated through a SMS messaging interface.

CMO Trend Brief

Infographic

Marketing Futures


"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi