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Chatbots

ANA Marketing Futures Chatbots

What are Chatbots?
A chatbot is an intelligent agent that helps people create value for little effort. In the case of conversational bots, it’s communicated through a SMS messaging interface.

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Marketing Futures

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation