Chatbots

ANA Marketing Futures Chatbots

What are Chatbots?
A chatbot is an intelligent agent that helps people create value for little effort. In the case of conversational bots, it’s communicated through a SMS messaging interface.

CMO Trend Brief

Infographic

Marketing Futures


"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation