Chatbots

ANA Marketing Futures Chatbots

What are Chatbots?
A chatbot is an intelligent agent that helps people create value for little effort. In the case of conversational bots, it’s communicated through a SMS messaging interface.

CMO Trend Brief

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Marketing Futures


"The single biggest community that will change the future of marketing is academia."
— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard