Consumer Neuroscience

ANA Marketing Futures Consumer Neuroscience

What is Consumer Neuroscience?
Consumer neuroscience integrates nonconscious measures to capture responses moment by moment, offering a more complete view of the consumer. Key methods include eye tracking, measurement of brain activity, and facial coding.

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"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group