Consumer Neuroscience

ANA Marketing Futures Consumer Neuroscience

What is Consumer Neuroscience?
Consumer neuroscience integrates nonconscious measures to capture responses moment by moment, offering a more complete view of the consumer. Key methods include eye tracking, measurement of brain activity, and facial coding.

CMO Trend Brief

Infographic

Marketing Futures


Just getting started? Check out our Career Guide to jump start your career.
Learn More