Consumer Neuroscience

ANA Marketing Futures Consumer Neuroscience

What is Consumer Neuroscience?
Consumer neuroscience integrates nonconscious measures to capture responses moment by moment, offering a more complete view of the consumer. Key methods include eye tracking, measurement of brain activity, and facial coding.

CMO Trend Brief

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Marketing Futures


"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi