Corporate Venture Capital

Marketing Futures - Corporate Venture Capital

What is Corporate Venture Capital?
CVC firms are corporately-owned investment firms that provide startups with capital in exchange for equity. Where VC firms typically focus solely on delivering the highest financial returns to investors, CVCs tend to have a more strategic interest in investing in companies. These investments can help brands better understand a new business line, technology, or model while providing access to talent and technology otherwise unavailable.

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Marketing Futures

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation