Corporate Venture Capital
What is Corporate Venture Capital?
CVC firms are corporately-owned investment firms that provide startups with capital in exchange for equity. Where VC firms typically focus solely on delivering the highest financial returns to investors, CVCs tend to have a more strategic interest in investing in companies. These investments can help brands better understand a new business line, technology, or model while providing access to talent and technology otherwise unavailable.
"The new generation of talent is not hierarchical, and does not think of their job as work."— Gord McLean, President and CEO at ANA Educational Foundation