Direct to Consumer

Marketing Futures - Direct to Consumer

What is Direct-To-Consumer?
D2C is a type of e-commerce that removes all middlemen, or retailers. Brands that adopt the D2C business model circumvent traditional stores by selling directly to consumers online. This approach streamlines the buying journey and allows brands to retain full control of the manufacturing, marketing, and distribution of their products.

CMO Trend Brief

Infographic

Marketing Futures

"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi