Future of Agencies
What is the Future of Agencies?
The future of agency is one of hybridization and human-machine collaboration. Thanks in large part to the ever-advancing capabilities of data collection and analytics, powered by artificial intelligence and automation, the agency-of-record model of the past is becoming outdated. The future is one of reimagined relationships between marketers, in-house creative, external agencies, consultants, and technology.
"The single biggest community that will change the future of marketing is academia."— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard