Future of Agencies

Marketing Futures - Future of Agencies

What is the Future of Agencies?
The future of agency is one of hybridization and human-machine collaboration. Thanks in large part to the ever-advancing capabilities of data collection and analytics, powered by artificial intelligence and automation, the agency-of-record model of the past is becoming outdated. The future is one of reimagined relationships between marketers, in-house creative, external agencies, consultants, and technology.

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Marketing Futures

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation