Future of B2B
What is the Future of B2B?
The future of B2B marketing uses precise data analytics to offer customers personalized products and buying journeys. It is a future that resembles consumer marketing more than ever, and success demands leveraging data and aligning sales and marketing to engage customers on an increasingly non-linear buying journey.
"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group