Future of Retail
What is the Future of Retail?
Few companies have disrupted an entire industry the way e-commerce behemoth Amazon has to brick-and-mortar retail. In 2017, more than 8,600 stores in the U.S. were shuttered, the worst year on record. However, a mere 16 retail chains account for nearly half of the closings, and 90% of retail purchases are still made in-store. Brick-and-mortar retail isn’t dead, but brands must invest in the in-store experience and customer relationships to thrive in the new market.
"Great mix of technical info and real life experience to justify it. Easily the best guest lecture I’ve had in college. So relevant and informative."— Student at Villanova University after AEF sent speaker from BBDO