Future of Retail

ANA Marketing Futures Future of Retail

What is the Future of Retail?
Few companies have disrupted an entire industry the way e-commerce behemoth Amazon has to brick-and-mortar retail. In 2017, more than 8,600 stores in the U.S. were shuttered, the worst year on record. However, a mere 16 retail chains account for nearly half of the closings, and 90% of retail purchases are still made in-store. Brick-and-mortar retail isn’t dead, but brands must invest in the in-store experience and customer relationships to thrive in the new market.

CMO Trend Brief


Marketing Futures

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation