Future of Retail

ANA Marketing Futures Future of Retail

What is the Future of Retail?
Few companies have disrupted an entire industry the way e-commerce behemoth Amazon has to brick-and-mortar retail. In 2017, more than 8,600 stores in the U.S. were shuttered, the worst year on record. However, a mere 16 retail chains account for nearly half of the closings, and 90% of retail purchases are still made in-store. Brick-and-mortar retail isn’t dead, but brands must invest in the in-store experience and customer relationships to thrive in the new market.

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"The single biggest community that will change the future of marketing is academia."
— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard