Virtual Reality

ANA Marketing Futures Virtual Reality

What is Virtual Reality?
Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

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Marketing Futures


"The single biggest community that will change the future of marketing is academia."
— Raja Rajamannar, former Chief Marketing & Communications Officer, Mastercard