Virtual Reality

ANA Marketing Futures Virtual Reality

What is Virtual Reality?
Virtual reality (VR) is the term used to describe a three-dimensional, computer generated environment which can be explored and interacted with by a person. That person becomes part of this virtual world or is immersed within this environment and whilst there, is able to manipulate objects or perform a series of actions.

CMO Trend Brief

Infographic

Marketing Futures


"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation