Voice Marketing

Marketing Futures - Voice Marketing

What is Voice Marketing?
Voice marketing is an emerging practice that harnesses the capabilities of AI-powered, natural-language-processing technology embedded within smart speakers and smartphones. The practice of voice marketing encompasses voice search, voice-enabled product innovation, and virtual assistants like Siri or Alexa. Voice marketing provides a new channel for brands to interact with consumers.

CMO Trend Brief

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Marketing Futures

"The single biggest community that will change the future of marketing is academia."
— Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard