Behind the Scenes with Data Enablement

2023

Brand & Creativity, Data & Technology

“Behind the Scenes with Data Enablement”: SVP, Data Enablement and Category Strategy Danielle Brown and VP, Sports Brand Solutions Deidra Maddock at Disney engage in a fireside chat about data enablement and how it interacts with Disney advertising, sponsorships, sports rights, and the next generation of data. With their career trajectories leading them from sales to long-term, strategic planning with data, they leave students with parting advice to be open to possibilities, don’t doubt yourself and always be curious.