Building Blocks to Global Success

2024

Talent & Marketing Organization, Brand & Creativity

“Building Blocks to Global Success”: Executive Vice President, Global B2B & Product Marketing at Mastercard Greg Boosin presents at New York University for AEF’s Future of Marketing Leadership Conference. Greg shares how Mastercard became one of the ten most valuable brands in the world, according to Kantar’s 2023 rankings. This method involves staying focused on key priorities; creating a culture that fosters creativity, inclusion and tech; and most importantly – placing the customer first. Recognizing the neuroscience behind marketing, Mastercard’s positioning of “Priceless” remains consistent as their driving force and belief internally and externally, rather than as an advertising campaign. Greg highlights marketer best practices and shares a few of Mastercard’s most powerful cases where tech, creativity and inclusion come together to change lives globally – including their “wheretosettle” app to support Ukraine refugees’ migration and settlement into Poland.