Data for Storytelling

2024

Talent & Marketing Organization, Brand & Creativity, Data & Technology

“Data for Storytelling”: SVP Chief of Staff, Ad Sales Strategy at A+E Networks Mary Kang speaks at Northwestern University. Mary’s lecture gives an insightful look into the foundation of modern advertising strategies – through the collection and interpretation of data and audience appreciation. She showcases how data allows the media network to finetune approaches and understand audiences better, while uncovering meaningful patterns and actionable intelligence. A+E’s position in the marketplace provides an A+ in delivering brand and consumer solutions that drive business outcomes focusing on Audience, Activation, Amplification and Analysis. As storytellers, A+E has proven they are large enough to deliver scale yet can also provide best in class customer service and leverage different audiences across brands.