Key Objectives for MarComm

2022

Talent & Marketing Organization

“Key Objectives for MarComm”: Chief Marketing & Communications Officer & Chief Customer Experience Officer Julie Spencer Washington at Trinity Health speaks to Emory University. Framed as a guest lecturer for the day, Julie guides students through 1) breaking down the heart of marketing communications, 2) understanding the customer via their member journey, and 3) understanding the why and who of human behavior through Psychographic Modeling. Julie provides a real-world example of Trinity Health’s Brand Challenge Campaign aimed at unifying their large and complex health care system.