Love of Being GM’s CMO

2022

Society & Sustainability

Global Chief Marketing Officer at GM Deborah Wahl speaks to Florida A&M University. Deborah showcases why marketing is fun. With the launch of their “Everybody In” campaign, the transformation from an auto maker to a tech company, platform innovator and through their commitment to diversity and equity, General Motors sought and achieved mass adoption. GM announces its vision of zero crashes, zero emissions and zero congestion along with the aspiration to be the most inclusive company in the world.