Social Media + Consumer Health: A Closer Look

2022

Brand & Creativity, Data & Technology, Society & Sustainability

“Social Media + Consumer Health: A Closer Look”: President, Global Self Care and Consumer Experience Organization at J&J Manoj Raghunandanan speaks to Howard University. Addressing how the dynamic of marketing and advertisers connecting with consumers has changed over the last 15 years, Manoj illustrates the role of brands in consumers’ everyday lives. With J&J case studies, global cultural impact, and data insights, Manoj illustrates how J&J made marks with Gen Z, and how social media has changed the world, changed in how we care for ourselves and changed in the way we buy and sell.