2004 Symposium

The New Femininity
Exposing the Myths and Midriffs of Today’s Young Women

(Ages 8 – 21)

Second Annual AEF Symposium

Co-Chairs:

Cheryl Greene, Managing Partner, Chief Strategy Officer, Deutsch, Inc.
Linda Scott, Ph.D., University of Illinois, Urbana-Champaign

Keynote Speaker:

Val Ackerman, President, WNBA

Agenda

Introductory Session: Talking to (And About) Today’s Girls

Being Girls: Listening to the Young
Linda Scott, Ph.D., University of Illinois, author of Fresh Lipstick

Open Forum: Truths and Untruths about Tomorrow’s Women
Mary Lou Quinlan, Founder and CEO, Just Ask a Woman

Session 1 – New Visions of the Feminine

Redefining Beauty: Media Images of Women in Sports
Val Ackerman, President, WNBA

Teens and Brand Loyalty: A National Study
Kristine Welker, Vice President and Publisher, CosmoGIRL!
Jayne Jamison, Vice President and Publisher, Seventeen

Insights from “BeingGirl.com”
Iris Prager, Ph.D., North American Education Manager for Tampax, Procter & Gamble

Session 2 – Power of the Feminine: Introducing the New Feminism

Why the Third Wave is Different
Amy Richards, from “Ask Amy”, author of Manifesta

Fantasy, Fun and the New Girl Order
Debbie Stoller, Ph.D., Co-Founder and Editor of Bust magazine

Session 3 – Which Girl? The Influence of Subculture

The Unpredictable Translucence of Today’s Girls
Todd Cunningham, SVP, Brand Strategy & Planning, MTV

Different Traditions: Multiracialism and Femininity
Kimberly McClain DaCosta, Ph.D., Harvard University

Session 4 – The Future of the Female

Encouraging Mastery: Supporting Young Women’s Ambitions
Anna Fels, M.D., author of Necessary Dreams

Visible Dreams: Inspiration, Aspiration and Expression
Linda Scott, Ph.D., University of Illinois, author of Fresh Lipstick

Session 5 – From Mother to Daughter (And Back!)

Generational Viewpoints
Rochelle Udell, EVP and Chief Creative Officer, Revlon
Julia Turshen, Student, Barnard College

Date: October 1, 2004
Venue: The McGraw-Hill Auditorium, NYC