2006 Symposium

Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer

AEF Annual Symposium

Description: Each of three sessions featured experts from academia and industry followed by audience discussion.


Date: Thursday, October 12, 2006
Time: 8:00 a.m. – 2:30 p.m. Central time

Venue: Leo Burnett Worldwide
Chicago, Illinois


Co-Chairs and Moderators:

William M. O’Barr
Professor of Cultural Anthropology, Duke University

View Bio

Rudy Rodriguez
Director, Multicultural Marketing, General Mills, Inc.

View bio


Latinas

Frances A. Aparicio, Ph.D.
University of Illinois at Chicago

View Bio

 

David Rudd
Vice President, Weber Shandwick

View Bio

View Presentation (PDF)

 


African American Women

Jason Chambers, Ph.D.
University of Illinois at Urbana-Champaign

View Bio

View Presentation (PDF)

Susan Mboya
Director of Power Oral Care Products, Procter & Gamble

View Bio


Gay Men

John Edward Campbell
Doctoral candidate, University of Pennsylvania

View Bio

View Presentation

 

Michael Wilke
Executive Director, Commercial Closet Association

View Bio

 

"The new generation of talent is not hierarchical, and does not think of their job as work."
— Gord McLean, President and CEO at ANA Educational Foundation