2006 Symposium

Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer

AEF Annual Symposium

Description: Each of three sessions featured experts from academia and industry followed by audience discussion.

Date: Thursday, October 12, 2006
Time: 8:00 a.m. – 2:30 p.m. Central time

Venue: Leo Burnett Worldwide
Chicago, Illinois

Co-Chairs and Moderators:

William M. O’Barr
Professor of Cultural Anthropology, Duke University

View Bio

Rudy Rodriguez
Director, Multicultural Marketing, General Mills, Inc.

View bio


Frances A. Aparicio, Ph.D.
University of Illinois at Chicago

View Bio


David Rudd
Vice President, Weber Shandwick

View Bio

View Presentation (PDF)


African American Women

Jason Chambers, Ph.D.
University of Illinois at Urbana-Champaign

View Bio

View Presentation (PDF)

Susan Mboya
Director of Power Oral Care Products, Procter & Gamble

View Bio

Gay Men

John Edward Campbell
Doctoral candidate, University of Pennsylvania

View Bio

View Presentation


Michael Wilke
Executive Director, Commercial Closet Association

View Bio


"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation