2006 Symposium

Multiculturalism in the Marketplace: Targeting the Latina, African American Female and Gay Male Consumer

AEF Annual Symposium

Description: Each of three sessions featured experts from academia and industry followed by audience discussion.

Date: Thursday, October 12, 2006
Time: 8:00 a.m. – 2:30 p.m. Central time

Venue: Leo Burnett Worldwide
Chicago, Illinois

Co-Chairs and Moderators:

William M. O’Barr
Professor of Cultural Anthropology, Duke University

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Rudy Rodriguez
Director, Multicultural Marketing, General Mills, Inc.

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Frances A. Aparicio, Ph.D.
University of Illinois at Chicago

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David Rudd
Vice President, Weber Shandwick

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African American Women

Jason Chambers, Ph.D.
University of Illinois at Urbana-Champaign

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Susan Mboya
Director of Power Oral Care Products, Procter & Gamble

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Gay Men

John Edward Campbell
Doctoral candidate, University of Pennsylvania

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Michael Wilke
Executive Director, Commercial Closet Association

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"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi