2017 Symposium Participants

Brands in Crisis:

Authenticity, Relevance and the Quest for Safety

Wednesday, October 4, 2017
ANA Masters of Marketing Conference kick-off session
Orlando World Center Marriott, Orlando, FL


Paul Kurnit

Introduction and Topic Overview

Paul Kurnit

Clinical Professor of Marketing, Pace University
President, PS Insights

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Scott Hagedorn

Keynote Address

Scott Hagedorn

Chief Executive Officer
Hearts & Science

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Erik Geisler, Facebook

Panel Discussion

Erik Geisler

Director of US Agency
Facebook

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George Newman, Yale University

Panel Discussion

George Newman, Ph.D.

Associate Professor of Marketing and Management
Yale University

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Arvind Raman, McCann

Panel Discussion

Arvind Raman

Sr. Brand Journalist
McCann Truth Central

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"I developed a much higher respect for social marketing by seeing the value and complexity of this function which seemed very ambiguous to me before."
— Student at Boston College after AEF sent speakers from DigitasLBi