My Voice Matters: Retaining Younger Black Talent
The ANA Educational Foundation is collaborating with the Raleigh Chamber of Commerce and Red Hat Blacks United in Leadership and Diversity (B.U.I.L.D.) to spotlight strategies and tactics that retain younger Black marketing talent in the Raleigh-Durham area. The industry session is a prelude to the You Might be a Marketing Student Conference at Saint Augustine’s University on Friday, February 16th focusing on bringing more Black talent into marketing and advertising. The overarching theme for the two days is how to make Raleigh-Durham a more inclusive marketing hub to attract and retain diverse talent.
Agenda
2:00pm: Red Hat Executive Welcome
Speaker: Leigh Day, Senior Vice President and Chief Marketing Officer, Red Hat
2:10pm: Red Hat B.U.I.L.D. Welcome
Speaker: Koren Townsend, Senior Project Manager, Red Hat
2:15pm: ANA Educational Foundation (AEF) Overview and Research
Speaker: Elliot Lum, Executive Vice President, Community and Growth, AEF
2:30-3:15pm: The Power of ERGs & Retaining Younger Black Talent
This younger generation of talent entering into the workforce from college requires different strategies for companies to engage and retain them. Specifically, in the marketing field, where the scope of types of roles are so broad, this talent isn’t often best positioned to thrive. Retention becomes even trickier for underrepresented groups – specifically Black talent – who have to navigate the corporate workplace for the first time. Hear this panel discussion of Black ERG leaders around strategies to engage younger Black talent in company culture and help them navigate these new corporate dynamics.
Moderator:
Troy McNish, Manager, Red Hat Live
Panelists:
John Champan, Director of IT, Business Systems, Red Hat
LaTosha Smith, NA Events Manager, Lenovo
Watanya Resper, Senior Talent Acquisition Specialist – Technical SAS
3:15pm-4pm: Fireside Chat: Making Raleigh-Durham a More Inclusive Marketing Hub: Attracting the Most Diverse Talent
The Raleigh-Durham area is home to an enclave of world-class universities and global Fortune 500 companies. Marketing is a discipline that cuts across the entire ecosystem. This panel discusses ways in which the Raleigh-Durham area can attract the most diverse talent, specifically Black talent, and offer marketing careers in organizations that can catalyze economic growth for our area.
Moderator:
Dr. Torri A. Staton, Vice President, Diversity, Equity, and Inclusivity, Raleigh Chamber of Commerce
Panelists:
Chandra Guinn, Executive Director, Diversity, Equity, Inclusion & Belonging, McKinney
Ada Lopez, Sr. Manager, Diversity By Design, Product Diversity Office, Lenovo
4:00-5:00pm: Breakouts around How to Make Raleigh an Inclusive Marketing Hub
5:00pm-5:30pm: Red Hat Tour
5:30-8:30pm: Dinner Mixer at Raleigh Times at 14 E Hargett St
Please register now to join us on Thursday, February 15, 2024:
