Talent Champion – Corey Smith

Talent Champion Spotlight

2022 AEF Talent Champion - Corey Smith

Corey Smith
Head of Diversity & Inclusion, NA
LVMH

Corey Smith is currently Vice President of Diversity & Inclusion at LVMH Inc. As such, he leads all Diversity, Equity and Inclusion initiatives for North America for the LVMH portfolio of luxury brands. Prior to joining LVMH in September of 2020, Corey was Head of Diversity & Inclusion at Major League Baseball. With over 20 years in Diversity & Inclusion (D&I), Corey has worked in several industries including manufacturing, technology, education, consumer products, entertainment, media and sports.

Corey’s overall D&I experience includes creating inclusive hiring programs designed to recruit more diverse talent, as well as implementing workforce initiatives for the equitable growth and advancement of internal talent. Corey has also led external D&I strategies focused on diversifying customer engagement, growth marketing strategies and experiential activations focused on inclusion. Finally, Corey has also created Supplier Diversity initiatives around inclusion in corporate supply chain resulting in economic impact for diverse businesses.

 

What prompted you to get involved with the AEF?

LVMH has been a partner/member of ANA for several years and through my work in Diversity & Inclusion, the commitment to advertising, marketing and education are paramount to how we create an inclusive environment. AEF allows for the best practice sharing, benchmarking and learnings to execute on those goals.

Why are you passionate about the future of the industry?

LVMH has a company belief that people make the difference. As such, we recognize that the future relevancy of the business requires creating an inclusive environment in which people are valued, both internally in our workforce, as well as externally with our clients and customers. Our future is based on creating inclusive environments that celebrate the connectivity of our brands with people from all walks of life.

What is the best career advice you've ever received?

Quite simply to “Respect the Process”. There are no shortcuts and you need the process to actually educate you.

Why do you feel it is so important to inspire the next generation of diverse talent?

We view the next generation in two ways. One, as our future workforce. They represent the next wave of business leaders in LVMH so they needs to be inspired by our values and savoir faire. As such we want to brand ourselves as an employer of choice for them and their careers. Second, the next generation is also our future clients and customers. We want to be a part of their journey as luxury goods customers so that we evolve with them throughout that journey.

What do you enjoy most about your job?

I enjoy the “diversity” of my job. No two days are the same as D&I touches many aspects of the workplace. From HR initiatives to Supplier Diversity to Branding/Marketing conversations, the opportunities to positively enhance and impact corporate culture are plenty.

What advice would you give to students as they consider entering the industry?

I would recommend that they keep an open mind and a level of flexibility about their future and their career. Opportunities can happen in a variety of ways and you need to be flexible as those opportunities present themselves as they may happen in ways you were not expecting.

"Honestly, the speaker made a career in advertising sound so attractive that I am considering changing my major."
— Student at University of Tulsa after AEF sent Speaker from Insight Creative Group