I have always had a love for teaching the next generation of marketers at places like Miami Ad School and Parsons the New School for Design. Having the chance to inspire and inform top educators about TikTok Trends felt like an exciting opportunity.
This is an exciting time to be a trend forecaster. Culture is at a high time of exponential change with trends sparking daily giving marketers more opportunities to connect with their audiences. As they do, we are seeing a shift in marketing where people and brands together are building a new blueprint for advertising that is more inventive, fun, real, and inclusive.
To not be specialized and to learn as many disciplines to have a better understanding of the bigger picture of culture, insights, trends, and strategy.
I love the prospect of training the next marketers to invent something we have yet to see.
I love how excited marketers get around trends. Especially if they have seen them or participated in them themselves.
Look beyond the things you are asked to see if there is a better more exciting way to do something. This is how my role shifted to focusing on building a trend discipline at TikTok.