I’m personally passionate about making the road easier for the next generation coming behind me, so I’m attracted to the AEF mission around educating and inspiring the next generation of talent.
The marketing function is ever evolving and a reflection of our consumers’ media & engagement habits, as well as a function of how technology has infiltrated every aspect of our lives. This constant level of change & push to reach consumers everywhere with relevant, brand messaging is what excites me about the future!
The importance of managing your P.I.E. (Performance, Image, Exposure) as you steer your career.
As a Black woman in brand marketing, it is critical for other up & coming BIPOC talent to see someone who looks like them in positions of leadership for inspiration, coaching, and critical mentorship & sponsorship that is often elusive for people of color. And I am quite passionate about making the road easier for those travelling behind me!
I most enjoy building a brand that is purpose-driven, innovative, inclusive, and meets consumers more pressing needs… and of course seeing the fruits of all my labor in the KPI results!
Try new things and be willing to take a risk and even potentially fail… this is where growth, both business related & personal, come from!