Talent Champion – Joe Panepinto

Talent Champion Spotlight

2023 Talent Champion - Joe Panepinto

Joe Panepinto, Ph.D.
SVP, Head of Strategy NY
Jack Morton Worldwide

Joe Panepinto, PhD is SVP and head of strategy with Jack Morton Worldwide in NY. He is a member of the global creative council and past leader of Jack Morton’s measurement and employee engagement practices. He brings more than 20 years of experiential marketing, analytics, organizational transformation and executive communication experience to clients across industries. Prior to joining JMW, Joe held various executive-level positions with Pri-Med, the world’s largest provider of Continuing Medical Education and Disney Publishing. Joe earned a BA from Hamilton College, an MS from Boston University and PhD in Communication from the University of Massachusetts at Amherst. He has been an adjunct professor at Boston University’s College of Communication and The Parsons School of Design in NY.

What prompted you to get involved with the AEF?

It’s the other side of the job (developing talent), it’s fun, and the more I teach the more I learn. Always.

Why are you passionate about the future of the industry?

There’s really never been a better more exciting time to be in experiential marketing – my particular area of the biz. People really value the opportunity to interact with people and brands in ways that connect them to each other and allow them to geek out over whatever it is they have in common. We now have such incredible technologies that allow us to promote experiences, amplify them, and continue the conversation long after everyone goes home.

What is the best career advice you've ever received?

Find your people.

Why do you feel it is so important to inspire the next generation of diverse talent?

Because diversity is the wellspring of ideas – divergent thinking, perspectives, lived experiences, all of it helps to shape new and innovative ideas.

What do you enjoy most about your job?

I get to play with people I love and respect, and they challenge me to keep pushing my own thinking.

What advice would you give to students as they consider entering the industry?

Same advice I got – find your people. When you are in an environment and industry that both builds on your strengths, and challenges you in a way you find exhilarating (and not demeaning), you tend to thrive.

2023 Talent Champions

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation