Talent Champion – Simona Rabsatt Butler

Talent Champion Spotlight

2023 Talent Champion - Simona Rabsatt Butler

Simona Rabsatt Butler
Senior Director, Media, Events & Sponsorship

As a seasoned Senior Director Global Sourcing, Simona is passionate about advancing Visa Inc.’s Marketing subcategories supply chain while leading a team of sourcing professionals. Her work also includes evolving the team from transactional to strategic with subcategory strategies, strong business partner relationships, driving spend and supplier infrastructure awareness, supporting business evolution as well as diversifying Visa’s supplier supply chain.

Simona’s career started in magazine journalism where she navigated her way to a Sn Project Manager at Walmart Inc. supporting Apparel and then Multicultural Marketing. Simona would go on to lay a foundation for Marketing Sourcing at Quicken Loans along with a Supplier Diversity strategy before being recruited to Visa. With the growth and evolution of Global Sourcing at Visa, Simona transitioned from managing Creative and Production to leading a team in the Marketing subcategories of Media, AdTech/MarTech, Digital and Sponsorship & Events.

Simona is also involved in supporting the company’s Diversity, Equity & Inclusion (DEI) efforts, co-leading the FINternship (finance internship) Program, ViBE Finance (employee resource group), and Women in Global Sourcing (WiGS) as well as special events lead for NextUp@Visa and a mentor for Visa’s 2021 1st Black Scholars & Jobs Program class.

What prompted you to get involved with the AEF?

My involvement with AEF is via AIMM’s partnering work on Talent, specifically early careerists. Through the AIMM Talent Committee, I am able to learn more about and support the next generation of Marketers and those in related fields. We have created a program, SafeSpace4Me to support diverse talent navigate transition from school to corporate. It has become my way to give back.

Why are you passionate about the future of the industry?

My passion for the future comes from being at the forefront of influencing change via the next generation. AEF is engaging our next generation of Marketers and those in related fields who are the future voices, creators, influencers and innovators of how we see and market to society. They will drive what is considered the norm, increase inclusivity at all levels, evolve the conversation of general vs. multicultural marketing, push for business diversity strategies and define equality in next gen innovation. You can’t tell me that’s exciting!

What is the best career advice you've ever received?

‘I reserve the right to get smarter’, is probably the best career advice received. It works on all levels, from how I engage as a manager, partnering with suppliers, deciding on my next role or negotiating my salary. With every experience I learn, evolve and do better. Ultimately, these learnings move me forward and make me more me!

Why do you feel it is so important to inspire the next generation of diverse talent?

I am at a stage of my career where I’m determining my legacy. As a strong believer in Each One Teach One, it is my hope that I am inspiring the next generation of diverse talent. It as my responsibility to reach back, pull someone up and pass forward what I know. I hope to make it a little easier for them than it was for me. That, I believe will be my legacy – helping the next generation navigate achieving their dreams.

What do you enjoy most about your job?

My current role affords me the opportunity to help people learn, evolve and achieve their personal career goals. Whether it is as a Sn Director Global Sourcing, co-lead for the Finance Intern (FINtern) Program, supporting AEF & AIMM’s SafeSpace4Me sessions or time with mentees, each of these leadership roles affords me the opportunity to support the next gen of talent!

What advice would you give to students as they consider entering the industry?

Goodness, so much, so outside of reserve the right to get smarter, keep an open mind – because where you start may not be where you end, so keep an open mind to opportunities, perspectives, people and more. You just might fall into a passion you didn’t know you had.

2023 Talent Champions

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation