Talent Champion – Kristina Shaw

Talent Champion Spotlight

Talent Champion - Kristina Shaw

Kristina Shaw
Deputy Community Reinvestment Act Officer
Goldman Sachs

Kristina works with teams across the firm covering investments and lending, grantmaking and volunteering focused on low and moderate income communities.

Previously, Kristina worked in Global Marketing at Goldman Sachs, shining a light on award-winning programs, products and people. She also produced and directed pieces for owned and earned channels, uplifting voices through campaigns drawn from insights from interviews and focus groups. She was appointed co-head of the DEI in Action Council in 2020.

Kristina joined Goldman Sachs in 2007 as a project manager in the Office of Corporate Engagement, where she helped manage Community TeamWorks, the firm’s signature volunteer program, and was on the launch team of 10,000 Women, a global initiative that fosters economic growth by providing women entrepreneurs around the world with business education, mentoring, networking, and access to capital. Kristina then worked in Corporate Communications across several internal initiatives, before joining Global Compliance, where she managed and executed programs and strategy.

Earlier in her career, Kristina worked at The New York Times in the Marketing Department and Culture Desk, at The Starr Foundation as Fellow in Philanthropy, and at the NYC Department of Small Business Services under the Bloomberg administration as an Urban Fellow.

What prompted you to get involved with the AEF?

As co-head of Goldman Sachs’ Global Marketing DEI in Action Council, I was invited by our CMO Fiona Carter to consider to whom we could Give the Gift of the ANA. Having spent time with students from City University of New York – Borough of Manhattan Community College, I knew we had a great opportunity to match incredible talent — both students and faculty — with the vast resources of the ANA through the AEF.

Why are you passionate about the future of the industry?

There are more and more ways to reach people and for people to authentically express themselves. Both have the potential to increase understanding of the world and of others.

What is the best career advice you've ever received?

I’ve received a lot of advice over the years, and what I’ve found is that each is nothing without courage.

Why do you feel it is so important to inspire the next generation of diverse talent?

Diverse talent brings diverse viewpoints that enrich conversations and spur multidimensional creativity and problem solving in an increasingly complex world.

What do you enjoy most about your job?

What I’ve enjoyed most about marketing over the years is spending time with people — interviewing them individually and in focus groups to learn from them and glean nuggets of insights to share with the world — and giving them a platform to express and share something meaningful about themselves. It lent opportunities to learn and shift minds to build understanding, empathy and community.

What I enjoy most about my CRA work is it brings together my lived and professional experiences and gives me opportunities to collaborate across sectors to contribute to communities in multiple ways.

What advice would you give to students as they consider entering the industry?

Embrace the opportunities both to learn from and teach others.

2023 Talent Champions

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation