Talent Champion – David DeSocio

Talent Champion Spotlight

2024 Talent Champion - David DeSocio

David DeSocio
EVP, Ad Sales Marketing & Partnerships
A+E Networks
David’s advertising career is highlighted by positions on both sides of the table — content/sales and agency/planning and buying. His current role at A+E Networks involves creating advertising and content partnerships with clients built around world-class brands including The HISTORY Channel, Lifetime and A&E. In this role as a leading branded content creator, he has overseen award-winning campaigns for KFC, Campbells, and Ancestry.com amongst others.

Prior to A+E, David was Chief Strategy Officer at OMD, one of the world’s leading media agencies. Before that, he headed Marketing Solutions at AOL/Time Warner, working on CNN, Cartoon Network, TBS and TNT. David began his career as an account planner at both Deutsch and J. Walter Thompson.   He has a passion for discovering consumer insights and building ideas around them.

DeSocio is a member of the Television Academy, and an active champion for diversity both inside A+E as a member of the Pride and Prime Timers ERGs, and outside the company through his work on the corporate council of Broadway Cares/Equity Fights AIDS, the ANA Educational Foundation and The Peddie School. He is also committed to inspiring and coaching the next generation of advertising and media industry cohorts through the You, Me & A+E Mentoring Program and Ad Sales Buddy Program. David holds a B.S. from Georgetown University and a M.A. from Columbia University.

What prompted you to get involved with the AEF?

We have been longtime partners of the ANA, and when we learned about the AEF initiatives, it lined up perfectly with our goals at A+E Networks and the sales team. Personally, I love to mentor and pass on whatever knowledge I can to the next generation. Especially in the later stages of your career, there’s nothing more rewarding than helping to set up others for success… and I’m very excited to see where the next generation takes our (advertising) industry.

Why are you passionate about the future of the industry?

Advertising, marketing, and media are all changing so quickly, but the changes all are all bringing exciting new opportunities… Whether it’s more inclusive storytelling or more insightful research and data, there’s an exciting new world to explore – and create – for this next generation of leaders.

What is the best career advice you've ever received?

Listen. Whether it’s your clients or your colleagues. Relationships and productive working environments require understanding – and that starts, and ends, with listening. Whether it’s through words or behaviors. Your clients, your consumers, your colleagues are showing you what they want or need to succeed.

Why do you feel it is so important to inspire the next generation of diverse talent?

I count myself lucky to have found creative and challenging job in my career. Any success I have had has been made better by being in positive and accepting work in environments if there’s anyway, I can clear the path and help encourage more inclusivity for the next generation coming up in media, I am honored to do so.

What do you enjoy most about your job?

The diversity of the challenges… And the people. Ability to learn and solve different kinds of problems for clients (and colleagues) makes my job fun… And rewarding every day.

What is the most important skill students should have before they begin their career?

I often tell students… Study anything that you are passionate about. I believe it’s less about the specific subject matter than honing your ability to think critically and make strong and pervasive arguments. If you can do that, you have the basis for a successful career. And writing! Again, the ability to express yourself and your ideas clearly and persuasively will serve you well in almost any job.

What advice would you give to students as they consider entering the industry?

Follow your passions… Look for opportunities that engage your curiosity and hold your attention. Don’t be afraid to ask questions …and have some fun along the way.

2024 Talent Champions

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation