Talent Champion – Jeannine Shao Collins

Talent Champion Spotlight

2024 Talent Champion - Collins

Jeannine Shao Collins
Chief Client Officer
Kargo
Jeannine Shao Collins is Chief Client Officer at Kargo, the leading next-generation, digital advertising platform that creates memorable experiences to capture users’ attention where they consume content.

Prior to Kargo, Jeannine was the President of the SeeHer, the leading global coalition established by the Association of National Advertisers (ANA) to increase accurate portrayals of women and girls in marketing, advertising, and entertainment. Jeannine was the Co-Founder/CEO of Girl Starter, a reality television series featuring female founders that aired on TLC Discovery Networks. She also served as EVP/Chief Innovation Officer at Meredith Corporation. Recognized as an industry leader and trailblazer, Collins was named “Publishing Executive of the Year” by Adweek, a “Woman to Watch” by Advertising Age, and she was inducted to both the MINS’ Hall of Fame and the AAF’s Hall of Achievement.

What prompted you to get involved with the AEF?

I used to work at the ANA and love the mission.

Why are you passionate about the future of the industry?

Yes. The most fun industry ever.

What is the best career advice you've ever received?

Stay open and keep learning.

Why do you feel it is so important to inspire the next generation of diverse talent?

Yes…Life mission.

What do you enjoy most about your job?

Always changing. Fast pace. Creative.

What is the most important skill students should have before they begin their career?

Be good listeners and work hard.

What advice would you give to students as they consider entering the industry?

Be an active learner. Don’t underestimate the importance of networking and exposure.

2024 Talent Champions

"Our future marketing and advertising leaders are not just looking for a job, they are looking for a meaningful career that will make a positive impact on society."
— Gord McLean, President and CEO at ANA Educational Foundation